Iraq Pharmaceutical Sales Market
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INTRODUCTION:
THE ( IrPSM ) IS A QUARTERLY PUBLICATION DESIGNED TO ACCURATELY REFLECT THE QUANTITATIVE SALES OF PHARMACEUTICALS IN IRAQ (PRIVATE SECTOR) .
THIS STUDY PROVIDES INFORMATION ON THE ACTIVITY OF PHARMACEUTICAL COMPANIES AND SERVES AS A STATISTICAL TOOL OF ASSESSMENT OF SALES.
OBJECTIVE:
TO PROVIDE THE PHARMACEUTICAL COMPANIES OPERATING IN IRAQ WITH AN ACCURATE TOOL BY WHICH TO MEASURE THEIR SALES AND THE SALES OF THEIR COMPETITORS, ON A REGULAR BASIS.
METHODOLOGY:
1. SALES DATA IS COLLECTED DIRECTLY FROM THE MANUFACTURERS, AGENTS AND DISTRIBUTORS WORKING IN IRAQ AND THEIR FIGURES INSERTED INTO THE STUDY
2. A REPRESENTATIVE SAMPLE OF 161 PHARMACIES THROUGHOUT IRAQ ARE VISITED ON A MONTHLY BASIS, AND THEIR PURCHASES OF PRODUCTS RECORDED.
THE DATA IS THEN CODED AND PROCESSED BY A COMPUTER PROGRAME. DURING THIS PROCESS STRICT QUALITY CONTROL MEASURES ARE APPLIED. AT THE FINAL STAGE THE DATA IS ANALYZED AND THEN PROJECTED TO THE NATIONAL LEVEL.
SELECTION OF PANEL PHARMACIES:
THE BASIS AND CRITERIA OF SELECTION WERE AS FOLLOWS:
1- PHARMACIES IN IRAQ WERE CATEGORIZED ACCORDING TO THEIR DAILY TURNOVER
( A+ ) PHARMACIES DAILY TURNOVER ABOVE USD 600
( A ) PHARMACIES DAILY TURNOVER USD 400 – 600
( B ) PHARMACIES DAILY TURNOVER USD 200 – 400
( C ) PHARMACIES DAILY TURNOVER BELOW USD 200
2- THE WEIGHTED AVERAGE OF EACH GROUP WAS CALCULATED AND FOUR SEPARATE PROJECTION FACTORS DETERMINED.
3- THE REGIONAL DISTRIBUTION OF PHARMACIES IN IRAQ
CALCULATION OF VALUES:
THE PHARMACY PRICE IS THE PRICE LEVEL USED TO CALCULATE THE IRAQI DINAR VALUE.
THE PHARMACY PURCHASE PRICE IS THE PRINTED UNIT APPEARING NEXT TO EACH PRODUCT.
PHARMACY UNIVERSE VS PANEL
| CITY/REGION |
UNIVERSE |
SAMPLE |
BAGHDAD |
2000 |
70 |
| DIWANYIA |
82 |
28 |
| NAJAF |
240 |
|
| BABEL |
300 |
|
| KOUT |
132 |
|
| KARBALAA |
240 |
|
| DIALA |
260 |
21
|
| MOUSIL |
320 |
|
| SALAHUDDIN |
155 |
|
| SAMERAA |
100 |
|
| BASRA |
108 |
7 |
| NASERIYA |
180 |
|
| ERBIL |
200 |
21 |
| KERKUK |
140 |
|
| DUHOK |
72 |
|
| SULEIMANIA |
100 |
|
| RAMADY |
94 |
14 |
| FALLOUGA |
80 |
|
| TOTAL |
4943 |
161 |