KENYA PHARMACEUTICAL SALES MONITOR
Click here to download sample Kenya Q3 2015
INTRODUCTION:
THE ( KPSM ) IS A QUARTERLY PUBLICATION DESIGNED TO ACCURATELY REFLECT THE QUANTITATIVE SALES OF PHARMACEUTICALS IN KENYA (PRIVATE SECTOR) .
THIS STUDY PROVIDES INFORMATION ON THE ACTIVITY OF PHARMACEUTICAL COMPANIES AND SERVES AS A STATISTICAL TOOL OF ASSESSMENT OF SALES.
OBJECTIVE:
TO PROVIDE THE PHARMACEUTICAL COMPANIES OPERATING IN KENYA WITH AN ACCURATE TOOL BY WHICH TO MEASURE THEIR SALES AND THE SALES OF THEIR COMPETITORS, ON A REGULAR BASIS.
METHODOLOGY:
- SALES DATA IS COLLECTED DIRECTLY FROM THE MANUFACTURERS, AGENTS AND DISTRIBUTORS WORKING IN KENYA AND THEIR FIGURES INSERTED INTO THE STUDY.
- A REPRESENTATIVE SAMPLE OF 100 PHARMACIES THROUGHOUT KENYA ARE VISITED ON A MONTHLY BASIS, AND THEIR PURCHASES OF PRODUCTS RECORDED.
THE DATA IS THEN CODED AND PROCESSED BY A COMPUTER PROGRAM. DURING THIS PROCESS STRICT QUALITY CONTROL MEASURES ARE APPLIED. AT THE FINAL STAGE THE DATA IS ANALYZED AND THEN PROJECTED TO THE NATIONAL LEVEL.
SELECTION OF PANEL PHARMACIES:
THE BASIS AND CRITERIA OF SELECTION WERE AS FOLLOWS:
- PHARMACIES IN KENYA WERE CATEGORIZED ACCORDING TO THEIR DAILY TURNOVER
( A+ ) PHARMACIES DAILY TURNOVER ABOVE USD 1000
( A ) PHARMACIES DAILY TURNOVER USD 600 – 1000
( B ) PHARMACIES DAILY TURNOVER USD 300 – 600
( C ) PHARMACIES DAILY TURNOVER BELOW USD 300
- THE WEIGHTED AVERAGE OF EACH GROUP WAS CALCULATED AND FOUR SEPARATE PROJECTION FACTORS DETERMINED.
- THE REGIONAL DISTRIBUTION OF PHARMACIES IN KENYA.
CALCULATION OF VALUES:
THE PHARMACY PRICE IS THE PRICE LEVEL USED TO CALCULATE THE KSH VALUE.
THE PHARMACY PURCHASE PRICE IS THE PRINTED UNIT APPEARING NEXT TO EACH PRODUCT.
PHARMACY UNIVERSE VS PANEL
| REGION | UNIVERSE |
SAMPLE |
NAIROBI |
1031 | 47 |
| KIAMBU | 250 | 12 |
| UASIN GISHU | 148 | 7 |
| NAKURU | 177 | 8 |
| MOMBASA | 250 | 11 |
| EMBU | 40 | 2 |
| KAJIADO | 117 | 5 |
| KISUMU | 83 | 4 |
| MERU | 98 | 4 |
| TOTAL | 2194 | 100 |