SUDAN PHARMACEUTICAL SALES MONITOR
Click here to download sample ,Sudan Q3 2019
INTRODUCTION:
THE ( SuPSM ) IS A QUARTERLY PUBLICATION DESIGNED TO ACCURATELY REFLECT THE QUANTITATIVE SALES OF PHARMACEUTICALS IN SUDAN (PRIVATE SECTOR) .
THIS STUDY PROVIDES INFORMATION ON THE ACTIVITY OF PHARMACEUTICAL COMPANIES AND SERVES AS A STATISTICAL TOOL OF ASSESSMENT OF SALES.
OBJECTIVE:
TO PROVIDE THE PHARMACEUTICAL COMPANIES OPERATING IN SUDAN WITH AN ACCURATE TOOL BY WHICH TO MEASURE THEIR SALES AND THE SALES OF THEIR COMPETITORS, ON A REGULAR BASIS.
METHODOLOGY:
1. SALES DATA IS COLLECTED DIRECTLY FROM THE MANUFACTURERS, AGENTS AND DISTRIBUTORS WORKING IN SUDAN AND THEIR FIGURES INSERTED INTO THE STUDY.
2. A REPRESENTATIVE SAMPLE OF 110 PHARMACIES THROUGHOUT SUDAN ARE VISITED ON A MONTHLY BASIS, AND THEIR PURCHASES OF PRODUCTS RECORDED.
THE DATA IS THEN CODED AND PROCESSED BY A COMPUTER PROGRAME. DURING THIS PROCESS STRICT QUALITY CONTROL MEASURES ARE APPLIED. AT THE FINAL STAGE THE DATA IS ANALYSED AND THEN PROJECTED TO THE NATIONAL LEVEL.
SELECTION OF PANEL PHARMACIES:
THE BASIS AND CRITERIA OF SELECTION WERE AS FOLLOWS:
1- PHARMACIES IN SUDAN WERE CATEGORIZED ACCORDING TO THEIR DAILY TURNOVER
( A+ ) PHARMACIES DAILY TURNOVER ABOVE USD 1000
( A ) PHARMACIES DAILY TURNOVER USD 600 – 1000
( B ) PHARMACIES DAILY TURNOVER USD 300 – 600
( C ) PHARMACIES DAILY TURNOVER BELOW USD 300
2- THE WEIGHTED AVERAGE OF EACH GROUP WAS CALCULATED AND FOUR SEPARATE PROJECTION FACTORS DETERMINED.
3- THE REGIONAL DISTRIBUTION OF PHARMACIES IN SUDAN.
CALCULATION OF VALUES:
THE PHARMACY PRICE IS THE PRICE LEVEL USED TO CALCULATE THE SD VALUE.
THE PHARMACY PURCHASE PRICE IS THE PRINTED UNIT APPEARING NEXT TO EACH PRODUCT.
PHARMACY UNIVERSE VS PANEL
| REGION | UNIVERSE | SAMPLE |
| KHARTUM |
350 |
25 |
| UM DURMAN |
300 |
20 |
| KHARTUM BAHRI |
300 |
20 |
| MADANI |
150 |
10 |
| PORT SUDAN |
50 |
4 |
| ALUBAYAD |
90 |
7 |
| COSTI |
50 |
4 |
| OTHERS |
310 |
20 |
| TOTAL |
1600 |
110 |
PRICE STRUCTURE
| CIF | 100 |
| +20% (Clearance + customs+ taxes) | 120 |
| +15% Agent Margin | 135 (Pharmacies Purchase Price) |
| +20% Pharmacies Margin | 169 (Public Purchase Price) |
| Public Purchase Price X 0.798 | Pharmacy Purchase Price |