SYRIA PHARMACEUTICAL SALES MONITOR
Click here to download sample , Syria Q3 2019
INTRODUCTION:
THE ( SyPSM ) IS A QUARTERLY PUBLICATION DESIGNED TO ACCURATELY REFLECT THE QUANTITATIVE SALES OF PHARMACEUTICALS IN SYRIA (PRIVATE SECTOR) .
THIS STUDY PROVIDES INFORMATION ON THE ACTIVITY OF PHARMACEUTICAL COMPANIES AND SERVES AS A STATISTICAL TOOL OF ASSESSMENT OF SALES.
OBJECTIVE:
TO PROVIDE THE PHARMACEUTICAL COMPANIES OPERATING IN SYRIA WITH AN ACCURATE TOOL BY WHICH TO MEASURE THEIR SALES AND THE SALES OF THEIR COMPETITORS, ON A REGULAR BASIS.
METHODOLOGY:
1. DATA IS COLLECTED DIRECTLY FROM THE AGENTS, MANUFACTURERS AND DISTRIBUTORS AND INSERTED INTO THE STUDY.
2. A REPRESENTATIVE SAMPLE OF 255 PHARMACIES THROUGHOUT SYRIA ARE VISITED ON A REGULAR BASIS, AND THEIR PURCHASES OF PRODUCTS RECORDED.
THE DATA IS THEN CODED AND PROCESSED BY A COMPUTER PROGRAME. DURING THIS PROCESS STRICT QUALITY CONTROL MEASURES ARE APPLIED. AT THE FINAL STAGE THE DATA IS ANALYSED AND THEN PROJECTED TO THE NATIONAL LEVEL.
SELECTION OF PANEL PHARMACIES:
THE BASIS AND CRITERIA OF SELECTION WERE AS FOLLOWS:
1- PHARMACIES IN SYRIA WERE CATEGORIZED ACCORDING TO THEIR DAILY TURNOVER
( A+ ) PHARMACIES DAILY TURNOVER ABOVE SL 30000
( A ) PHARMACIES DAILY TURNOVER ABOVE SL 24000
( B ) PHARMACIES DAILY TURNOVER ABOVE SL 12000
( C ) PHARMACIES DAILY TURNOVER BELOW SL 10000
2- THE WEIGHTED AVERAGE OF EACH GROUP WAS CALCULATED AND FOUR SEPARATE PROJECTION FACTORS DETERMINED.
3- THE REGIONAL DISTRIBUTION OF PHARMACIES IN SYRIA.
CALCULATION OF VALUES:
THE PHARMACY PRICE IS THE PRICE LEVEL USED TO CALCULATE THE SL VALUE.
THE PHARMACY PURCHASE PRICE IS THE PRINTED UNIT APPEARING NEXT TO EACH PRODUCT.
PHARMACY UNIVERSE VS PANEL
| REGION | UNIVERSE | SAMPLE |
| DAMASCUS |
1500 |
45 |
| DAMASCUS REEF |
1150 |
40 |
| HALAB |
1500 |
45 |
| HUMS |
900 |
25 |
| HAMA |
700 |
15 |
| LATHIKIYYA |
400 |
15 |
| TARTOUS |
400 |
15 |
| IDLIB |
400 |
15 |
| DEIR AL ZOUR / RAQA / KAMISHLY |
500 |
15 |
| HASAKEH |
250 |
10 |
| DER’A |
400 |
15 |
| TOTAL |
8100 |
255 |
PRICE STRUCTURE
CIF = 100+13%
Agent Margin = 113+24.5%
Customs +Insurance& others = 137.5 (Pharmacies Purchase Price)+17%
Average Pharmacies Margin = 165 (Public Purchase Price)
Public Purchase Price X 0.83 = (Pharmacies Purchase Price)
________________________________________________________________________________________
HOW TO INTERPRET THE LEADING MANUFACTURERS TABLES:
1- LEADING MANUFACTURERS I (VALUE AND UNITS). THIS TABLE LISTS THE VALUE AND UNIT SALES AND RANKING OF EACH MANUFACTURER INDIVIDUALLY BY NAME.
2- LEADING MANUFACTURERS II (VALUE AND UNITS). THIS TABLE LISTS THE VALUE AND UNIT SALES AND RANKING OF EACH MANUFACTURER AND IS DESIGNED TO SHOW MULTINATIONAL COMPANIES RANKING AT THE TOTAL LEVEL AND DETAILED BY LOCAL MANUFACTURERS. (A MULTINATIONAL COMPANIES PRODUCTS ARE TYPICALLY PRODUCED IN SYRIA BY ONE OR MORE LOCAL MANUFACTURERS).
3- LEADING MANUFACTURERS III (VALUE AND UNITS). THIS TABLE LISTS THE VALUE AND UNIT SALES AND RANKING OF ALL MANUFACTURERS AND IS DESIGNED TO SHOW GENERIC AND LICENSED MULTINATIONAL PRODUCT SALES PER LOCAL MANUFACTURER. ADDITIONALY IT SHOWS MULTINATIONAL COMPANIES RANKING FOR IMPORTED PRODUCTS..
[wpdm_file id=4]